Best Practices for Getting Positive Media Attention

The programs you develop to promote safe and life-boosting nutrition for all students deserve recognition. Here’s a handy checklist for writing professional press releases to get the word out and increase community participation.

Be Meaningful

• Identify programs that are new or useful to a wider audience
• Consider who you are reaching, and what action you wish them to take

Write Clearly

• Use simple, family-friendly language
• Speak directly to your audience (families, community, etc.)

Keep It Short

• 300–500 words max

Proofread

• Invite at least two other colleagues to proofread
• Check for spelling, grammar, and tone

Share It Broadly!

• Send to your school comms team & local media
• Post on your district’s website
• Share via newsletter & social media

How-To:

Find a Good Template

• Like this one for National School Lunch Week

Start with a Compelling Headline

• Make it specific and engaging
• Highlight the community benefit

Get Right to the Point

• Describe who, what, when, where, and why in the first paragraph
• Emphasize the impact, such as number of students helped

Add Supporting Facts

• Mention staff training, new menu items, or protocols
• Include relevant statistics or milestones

Include Quotes

• Ask administrators, parents, students, or staff for impactful quotes and testimonials
• Ensure the tone of the quotes is warm, authentic, and personal

Acknowledge Partnerships

• List all supporting organizations
• Demonstrate community collaboration

Conclude with Call to Action

• Invite families to get involved or learn more
• Include website or event info

Add Contact Info

• Name, title, email, and phone number
• Point of contact for press or families

Download our National School Lunch Week Template